The media institution that my distribute my media product would be a publisher, this is because my product is a magazine/ a print based product and therefore a company that is involved in publishing magazine, newspapers and books would be needed.
A well known magazine publisher is IPC, this company produces over 85 iconic media brands, their print brands alone reach almost two thirds of women in the UK and 44% of men in the UK. Having this media institution distributing my media product is easily said, but may not be easily done as IPC already publish NME magazine, therefore the company may not want my magazine competing with an already big selling and well established music magazine as it could affect the amount of sales of NME.
Another big name publishing company is Future PLC which publishes over 150 magazines and a variety of magazines for different markets; gaming, films, music, technology, cycling, automotive and crafts. This company is the sixth largest in the UK, and is the largest publisher of guitar magazines in the world. The music magazines this company already publish are: Classic Rock, Classic Prog, Computer music, Future music, Guitarist, Guitar techniques, Metal Hammer, Rhythm, Total Guitar, Guitar Aficionado, Guitar World, Guitar World Legends and Revolver. As this publisher already deals with a great number of music magazine already it shows that they prefer to have a large portfolio unlike IPC, therefore there is a better chance that this company would distribute my media product. As my music magazine portrays a more futuristic look through the use of the design, colour and images, it could contrast with the magazine that this company already publish, therefore they may be interested in having a Rock magazine that looks different from the rest.
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